what is the principal shopping district?
The Principal Shopping District (PSD) oversees the promotional and marketing activities in Downtown Rochester. The PSD is a self-imposed assessment funded by the property owners in the business district. The PSD Board along with members of the Promotions Committee and DDA staff develop and implement comprehensive promotions programs to include a balance of retail-driven events, special community events, general awareness campaigns, cooperative advertising and marketing partnerships. These activities include The Big, Bright Light Show, the Downtown Rochester Farmers’ Market, Rochester’s signature In Town Magazine, as well as events such as Movies in the Moonlight, the Kris Kringle Market and the Fire & Ice Festival. The PSD Board meets the first Wednesday of every month at 5:30pm at the DDA’s Downtown Collaboration Studio.
The PSD Board oversees the activities of the DDA Promotions Committee. The PSD Board, in conjunction with the Promotions Committee, develops and implements a comprehensive promotions program to include a balance of retail-driven events, special community events, general awareness campaigns, cooperative advertising and marketing partnerships.
PSD VISIONING
STATEMENT
The mission of the Principal Shopping District is to oversee promotional and marketing activities in downtown Rochester for the purpose of increasing the number of potential customers entering the DDA district while strengthening downtown’s high quality image and enhancing the quality of life for Rochester area residents.
PSD MISSION
STATEMENT
psd board of directors
Donna Bourgoin Patti Eisenbraun Paul Haig, DDA Liaison Debbie Jones Jill Lutz Karen Malsbury
Kevin Stewart, Chairman
2024 meeting schedule
All meetings are held The DDA’s Downtown Collaboration Studio located at 431 S. Main Street, at 5:30 pm.
Wednesday, January 3, 2024
Wednesday, February 7, 2024
Wednesday, March 6, 2024
Wednesday, April 3, 2024
Wednesday, May 1, 2024
Wednesday, June 5, 2024
Wednesday, July 3, 2024
Wednesday, August 7, 2024
Wednesday, September 4, 2024
Wednesday, October 2, 2024
Wednesday, November 6, 2024
Wednesday, December 4, 2024