what is the principal shopping district?

The Principal Shopping District (PSD) oversees the promotional and marketing activities in Downtown Rochester. The PSD is a self-imposed assessment funded by the property owners in the business district. The PSD Board along with members of the Promotions Committee and DDA staff develop and implement comprehensive promotions programs to include a balance of retail-driven events, special community events, general awareness campaigns, cooperative advertising and marketing partnerships. These activities include The Big, Bright Light Show, the Downtown Rochester Farmers’ Market, Rochester’s signature In Town Magazine, as well as events such as Movies in the Moonlight, the Kris Kringle Market and the Fire & Ice Festival. The PSD Board meets the second Tuesday of every month at 5:30pm at Rochester City Hall.


The PSD Board oversees the activities of the DDA Promotions Committee.  The PSD Board, in conjunction with the Promotions Committee, develops and implements a comprehensive promotions program to include a balance of retail-driven events, special community events, general awareness campaigns, cooperative advertising and marketing partnerships. 

PSD VISIONING
STATEMENT


The mission of the Principal Shopping District is to oversee promotional and marketing activities in downtown Rochester for the purpose of increasing the number of potential customers entering the DDA district while strengthening downtown’s high quality image and enhancing the quality of life for Rochester area residents.  

PSD MISSION
STATEMENT


psd board of directors


Suzette Louise
Mary Kaverley
Sue Keels
Tony Lipuma, DDA Liaison
Patrick Mulrenin, Vice Chairman
Kim Russell
Alan Smith, Chairman


2017 meeting schedule

All meetings are held in the Upper Corner Conference Room of the Municipal Building located at 400 Sixth Street, at 5:30 pm.

January 10
February 14 - Meeting Canceled
March 14
April 11
May 16
June 13
July 11
August 8
September 12
October 10
November 14
December 12